A new name on American farms

Bringing decades of farming expertise from Europe to American soil.

Weidemann, a leading European manufacturer of compact agricultural machines, is taking the next big step: the brand officially enters the U.S. market. With deep agricultural roots and a long-term vision, Weidemann is ready to support American farmers with reliable, farm-focused solutions.

Menomonee Falls, WI – For more than six decades, Weidemann has been synonymous with power, precision, and reliability in European agriculture. Farmers know the brand for its purpose-built wheel loaders, telescopic wheel loaders, and telehandlers — machines designed for everyday farm life. Now, that same passion and expertise are coming to the United States.

A Brand Built for Agriculture

Since joining the Wacker Neuson Group in 2005, Weidemann has stayed true to one mission: building equipment that makes farm work easier, safer, and more efficient. Every model reflects a deep understanding of agricultural needs — from livestock operations to dairy farms and beyond.

“Weidemann’s DNA has always been agriculture,” says Manuel Meyer, Director of Ag Business – Weidemann North America. “Our machines are designed to handle the daily challenges on farms – from feeding livestock to stacking bales. This step into the U.S. isn’t about making a quick splash; it’s about building trust, one partnership at a time.”

Two Brands – One Strong Group

The introduction of Weidemann in the U.S. marks a key milestone in the Wacker Neuson Group’s long-term strategy. With Wacker Neuson continuing to focus on the construction industry and Weidemann dedicated to agriculture, both brands complement each other and strengthen the Group’s overall presence in North America.

“With Weidemann dedicated to agriculture and Wacker Neuson focused on construction, we can offer the right products and expertise to each market,” says Gert Reichetseder, President & CEO Americas, Wacker Neuson Group. “It’s a long-term commitment – and we see great potential for Weidemann’s proven concept here in North America.”

Step by Step into the U.S. Market

Following a successful introduction in Canada, Weidemann now begins its gradual rollout across the United States. The first phase will focus on establishing a strong dealer network, ensuring farmers receive not only high-quality machines but also the dependable service they expect.

As the first Weidemann machines prepare to roll onto American farms, anticipation is building. A trusted name in Europe is ready to make its mark in a new land — with the same mission it started with in 1960: to make everyday farm work smarter, safer, and more efficient.