Weidemann’s rollin’ in
A Country Song Marks the Brand’s U.S. Debut.
A modern country anthem celebrates Weidemann’s arrival in America – and the spirit of the people it was built for.
To introduce a brand to new territory, you can run ads — or you can write a song. “Weidemann’s Rollin’ In” does both in its own authentic way. The track, created by Manuel Meyer, Director of Ag Business – Weidemann North America, turns the story of Weidemann’s U.S. market entry into a heartfelt tribute to farmers and their daily grind.
When Weidemann officially began its market introduction in the United States, the focus was clear: connect with agriculture, not through slogans, but through shared values. Out of that vision came Weidemann’s Rollin’ In — a modern country song that tells the story of a brand arriving on American farms with purpose, passion, and pride.
Released on August 1, the song brings to life what the brand stands for: German-built machines made for the farm life.
Through its lyrics, it echoes the journey of Weidemann’s iconic red loaders and telehandlers as they find their place on U.S. soil:
“Built in Germany, but made for this ride.
With horsepower hearts and precision soul,
We’re takin’ on the fields from coast to coast.”
More Than a Song – A Symbol of Connection
For decades, Weidemann has been part of everyday agriculture in Europe. The U.S. launch marks the next step in that legacy — and Weidemann’s Rollin’ In captures the essence of that moment. “It’s about more than machines,” says Manuel Meyer. “It’s about building bridges — between Europe and North America, between innovation and tradition, between a brand and the people it serves. That’s what Weidemann is all about.”
The Soundtrack to a Market Entry
As Weidemann establishes its dealer network and brings its loaders to U.S. farms, the song sets an emotional tone for what’s to come. It mirrors the long-term strategy of the Wacker Neuson Group: Weidemann’s agricultural DNA to serve the AG industry with purpose-built solutions.
Where Passion Meets Purpose
Under his creative alias “German Cowboy”, Meyer has written several songs celebrating rural life and agricultural heritage. But this one is different — it carries the heartbeat of Weidemann’s entry into North America. “I wanted to express what this moment feels like,” he says. “After years of preparation, Weidemann is finally rolling in — and it deserves a soundtrack.” For those who’d like to hear the story come to life, “Weidemann’s Rollin’ In” is available on Spotify and YouTube.
